Entreflores Cali

Selling flowers online is an urgency business: customers arrive looking for something for today or for one very specific date.

So the catalogue was organised by occasion — birthdays, anniversaries, condolences, Valentine's — rather than just by flower type. Featured arrangements are visible from the first scroll and checkout was cut back to the minimum so the rushed customer doesn't drop off.

The result is a store that works equally well for the planner and the last-minute buyer.