Grupo Elliot

Grupo Elliot needed to solve an architecture problem before a design one: several business lines competing for attention on a single page.

We split each line into its own section with its own entry point in the menu, unified the visual language so everything reads as one company, and built the commercial catalogue with downloadable sheets. The structure is ready to grow: adding a new line doesn't force a redesign.

We also set the site up to rank each line separately in search, which was the underlying commercial goal.