Pixju Idea laboratory

Awaje

Online store for Colombian handmade bags and accessories, with a catalogue by collection and direct checkout.

Client
Awaje Colombia
Category
Ecommerce
Technologies
WordPress · WooCommerce · PHP

Awaje works with handcrafted products, and that calls for a store that shows the detail without turning into a cold catalogue.

We organised the site by collection and product type — bags, buckles, brooches, earrings — with product pages that let the texture and finish come through. The checkout flow was built mobile-first, which is where almost all the brand's traffic comes from.

The team manages collections and inventory on their own, and the site is ready to grow every time a new collection drops.

Awaje
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