World Cup contest platform · Grupo La Fragata

Grupo La Fragata wanted to make the most of the 2026 World Cup across its restaurants without forcing anyone to download an app. The answer was a web app you enter by scanning a QR code at the table.

Diners register, enter their score prediction and go into the draw for vouchers and prizes. On the other side, the team manages matches, venues, participants and winners from their own panel, without depending on us during the campaign.

The closing numbers confirmed it worked: of 298 diners who scanned the QR and started registration, 276 completed and submitted their prediction. That is 92.62% conversion and only 7.38% drop-off — very low for a form filled in while ordering food.

The La Fragata Giratorio venue accounted for over 62.5% of participation, and the 56+ age group played the most, with 86 participants. That broke the client's expectations: family and older audiences used the platform without friction.

We closed with a full commercial report covering retention analysis and recommendations to turn that one-off traffic into recurring customers.